Trillionaire Boys' Club: The Clothing Mogul by Aubrey Parker

Author:Aubrey Parker [Parker, Aubrey]
Language: eng
Format: epub
Publisher: EROS
Published: 2016-12-05T18:30:00+00:00

CHAPTER NINETEEN

JENNA

WE’RE ON A NONSTOP PUBLICITY campaign for the next two weeks. I don’t know where Alyssa is finding these press outlets, but she seems to have decided that at least with our opening PR salvo, more is better. We’re talking to magazines, newspapers, and morning deejays that Ashton wants to strangle. Anyone and everyone to create as big a stir as possible.

Somehow the story of billionaire Ashton Moran’s monogamy has leaked into the world, and now he and his new beloved are determined to get in front of it all. That’s our story and we’re playing it to the hilt.

I have to give Alyssa credit. I’m rolling my eyes through half of the interviews, but they’re all a precisely choreographed dance. I don’t know if she’s somehow orchestrating social media as well, but our buzz has been perfectly feverish. You’d never know that Ashton was hated by large segments of the population only days ago. A redeemed cad, it seems, is better than an average Joe making good.

We go wherever Alyssa directs us. Speak to whoever she tells us to. She’s either phenomenal at getting interviewers to follow a script or has a sixth sense about what will be asked, because she provides us with answers in advance. We rehearse until they’re right and are never surprised.

It’s fascinating to watch Alyssa work. I don’t know much about PR, but I know enough to see that she doesn’t approach it in a typical way. Most publicity starts with the person being publicized: Ashton Moran, in this case, issuing a press release about his relationship. But that never actually happens.

As far as I can tell, there’s been no proactive publicity from Ashton’s camp. Not once has Alyssa reached out intending to put news out into the world about us. Instead, she seems to have contacted other outlets on other people’s behalf, to supposedly halt the spreading of rumors. Nobody knows for sure where the rumors originate, but they circulate all the same.

Alyssa then books us to respond. It strikes me as so much more effective and real — I’d buy it myself I weren’t in on the game. We’re positioned so that we don’t have to brag about our fake relationship. Instead we act humble, embarrassed that we’re obligated, by external forces, to discuss it.

It’s just so mortifying to be called out like this, we say. We just want to go away quietly, away from the cameras, and get to our private business of building a life together.

We’re the perfect amount of sweet. Ashton doesn’t hold my hand around the public because the world knows that assholes don’t hold hands. He plays the role of a reluctantly sweet rake — a turd with a diamond center. He does so masterfully, and it works because Ashton can mostly be himself. Interviewers are already convinced that he’s in a committed, devoted relationship, so our job is to good-naturedly try and deny it … until we’re reluctantly backed into a corner, forced to admit our false love.

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